Consumer marketing has changed in the last few years. The typical consumer is spending $175 less per month based on research done by the FED. The consumer is more focused on value. Has your marketing adjusted to the new realities for your product or service?
How the consumer finds what he wants is changing rapidly as well. Social media and websites are keys to branding rather than just traditional media advertising.
“Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.” Neilson
How can you take advantage of this opportunity?
How prepared are you to market your product or service in this new environment?
If your marketing language is peppered with terms like Search Engine Optimization and Social Media, you are going in the right direction. If your business is focused on providing an interactive experience with your customer base through Social Media, Website content and a blog, you are going in the right direction.
You have choices in how to prosper in this new environment:
Take market share from competition.
Adjust your product or service to make it more desirable in a new economy.
Use the tools the internet provides to reach out to a larger customer base.
This website is intended in part as a roadmap to help you market your product or service in a new reality. We hope that by giving you some pointers on navigating the roadmap you will think of us when you need help in creating the image and sales results you desire.
