The traditional website is an electronic catalog sheet. While helpful to some extent it is unlikely to advance your business. Content drives a modern website. Content that is informative and to the extent possible, interactive, should be the goal.
Your first step should be to define what a search for your business would look like and then design your website to accommodate the related searches.
Use the search terms as tabs for your website.
Finally, write copy for your website that will engage your potential customers. Make your website an enjoyable experience so that each potential customer that leaves your site with knowledge they can use in making their decisions.